Building Your Author Platform: What, When, and Why

Excellent resource for how to begin building your presence on the web

Kate M. Colby

With the new trends in publishing, especially the independent (indie) publishing revolution, creating and maintaining an author platform is more important than ever. If you plan to publish via the traditional route, building an author platform is a huge plus, as publishing houses love it when an author can bring his/her own readers and guarantee some sales. If you intend to indie publish, establishing a reputation for yourself and cultivating a readership is 100% necessary to your survival (and profitability). An author platform is the best way to do this.

What exactly is an author platform?

platformThink of your author platform like your personal soapbox. It is the raised crate on which you stand and shout your proclamations to the busy street of passerby. In less metaphoric terms, it is anywhere and everywhere you have a presence and a voice and display your brand. (Yes, you are a brand from…

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